Youtube requires a badge when a video represents advertising for a product. They do this to comply with FCC rules about paid promotion, and that badging is useful for identifying who is being authentic, versus who is being (to put it uncharitably) a shill.
With the rise of Ozempic, Wegovy, and other Semaglutides, and the continued prevalence of exogenous Testosterone used for largely aesthetic purposes, we are going to have an analogous problem with fitness videos:
If someone is claiming to have an approach that works, but is secretly using Semaglutide or Testosterone, their content should come into question. I am straightforward about the techniques that I use -- primarily carbohydrate reduction and exercise. The new substances (in the case of Semaglutide) and the old bro-science (in the case of 'T') represent a shortcut.
Even if the only downside of Wegovy is the long-term cost, it is still worth labeling fitness content that is being achieved with exogenous compounds. This problem is analogous to when a young person sees a ripped Hollywood performer and tries to attain that aesthetic -- often resulting in disordered eating, or the abuse of substances like SARMS. These actors are a) working out with professionals each and every day leading up to a film, and b) are, in many cases, likely using exogenous compounds like Testosterone to achieve their results.
I want to know when someone is "natural", I want to know when someone is buying thousands of dollars in medication every month, and I certainly want to know when someone is using steroids or SARMS. It is my belief that the truthiness or integrity of fitness content directly effects the health of their consumer. If the expectations are unreasonable, and the methods are hidden, the result is bad health for the viewer.
